http://appliedpoetics.com/2009/10/13/building-brand-through-storytelling-seven-elements-great-stories-have-in-common/ Brand, culture, design, voice--Applied Poetics is about finding clarity and meaning in our organizations. Mon, 16 Apr 2012 11:59:51 +0000 hourly 1 http://wordpress.com/ http://appliedpoetics.com/2009/10/13/building-brand-through-storytelling-seven-elements-great-stories-have-in-common/#comment-32 Mon, 15 Feb 2010 04:58:51 +0000 http://jonathanopp.com/?p=121#comment-32 [...] Daniel Pink has written a new book called “Drive: The Surprising Truth About What Motivates Us.” It’s a brilliant book, and not just because he references the open source model. I’ve also written about Daniel Pink and his previous book, “A Whole New Mind” here. [...]

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