Applied Poetics

I am the Director of Poetics at New Kind. I work with organizations to define communication strategy–helping them discover their brand stories and tell them in the clearest, most powerful way.

I have 15 years of experience in creative roles at three prominent technology brands: Red Hat, IBM, and Gateway.

In my 11 years at Red Hat, I had the opportunity to directly influence the evolution of its brand. My most recent role was the Sr. Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice. I led a creative team of writers and content creators, working with individuals across the company to develop communications that were expressions of Red Hat’s brand and culture. I also played a key role in telling the story of Red Hat’s culture both inside and outside the company.

I am also currently serving as Vice President of Brand at AIGA Raleigh, the professional association for design.

Say hello: jonathan [at] newkind.com