Comments for Applied Poetics

Comment on Why do we love lists? Here are 5 reasons. by Jane Grey

Jane Grey — Sat, 03 Sep 2011 01:32:42 +0000

Yep at reason no. 4. Lists make a subject easy to remember that you can share with others and always sound smarter ;)

Comment on Time to chase a new kind of dream by Viji Iyer

Viji Iyer — Fri, 06 May 2011 16:10:56 +0000

Beautifully written post. I enjoyed reading it, made it seem like a wonderful sojourn from one adventure to another. You certainly got me interested about your new company via this post! :-)

Comment on Time to chase a new kind of dream by Abbie

Abbie — Thu, 03 Feb 2011 16:47:09 +0000

Here’s to new adventures! Congrats!

Comment on Sharing the story of Red Hat’s brand and culture by jonathanopp

jonathanopp — Wed, 08 Dec 2010 02:56:08 +0000

Thanks Abbie! Can’t wait.

Comment on Sharing the story of Red Hat’s brand and culture by jonathanopp

jonathanopp — Wed, 08 Dec 2010 02:54:34 +0000

Thanks for the comment, Scott! Agreed. Every interaction companies have with their customers is a chance to build the voice of the brand. I’m always impressed when companies don’t take this for granted and find creative ways to be real and human to their customers. I like your idea of envisioning it as an unbroken process. When people in companies inspire their customers, their customers will give that inspiration energy back to them. Thanks!

Comment on Sharing the story of Red Hat’s brand and culture by Scott Evans

Scott Evans — Mon, 06 Dec 2010 19:13:30 +0000

Jonathan, I could not agree with you more. It just makes sense that brand is culture is brand. At the heart of every successful brand is not only its story, but also each individual within its culture that passionately lives and breathes it. Every day. Powerful, consistent and memorable interaction across all touch points. I envision this process as a sphere. Continual and unbroken. Solid and stable. Thanks for sharing!

Comment on Sharing the story of Red Hat’s brand and culture by jonathanopp

jonathanopp — Fri, 03 Dec 2010 03:59:09 +0000

Really appreciate the comment Michael! Thank you and well said. I’m convinced many companies could do the same thing, too. Approaching culture and branding with the same mindset could really help companies understand that their best marketing comes from people who are passionate about the brand–wherever they are. You just have to listen, let them tell their stories, and create an environment that allows those communities of people to connect with each other. Thanks again!

Comment on Sharing the story of Red Hat’s brand and culture by Abbie

Abbie — Mon, 29 Nov 2010 21:02:08 +0000

I can get behind the idea that passionate people will spread your message for you. Looking forward to hearing more about it.

Comment on Sharing the story of Red Hat’s brand and culture by Michael Hanson

Michael Hanson — Mon, 29 Nov 2010 12:12:59 +0000

Great post Jonathan! Red Hat’s approach to business is a model that many organizations could easily shift towards. The alignment of People and Brand at Red Hat enables the organization to deliver on business initiatives … look at the growth it has had in the past 5 years along with being named to the S&P 500 last year! Too often, organizations fail to understand that the brand includes people. The ability to influence bran perception, recall, etc. from a marketing perspective starts with people. The strategic positioning of human resources and marketing as a cohesive unit sets Red Hat apart from the traditional silos of org charts. Kudos!

Comment on Upgrading the motivational operating system: A conversation with Daniel Pink by Tweets that mention Upgrading the motivational operating system: A conversation with Daniel Pink « Jonathan Opp -- Topsy.com

Sun, 11 Apr 2010 02:56:06 +0000

[...] This post was mentioned on Twitter by Mitchel Jhonson. Mitchel Jhonson said: Upgrading the motivational operating system: A conversation with …: Our first operating system was really built … http://bit.ly/9s2ABs [...]