Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: 52 rules of thumb

My rule of thumb for delivering a message? Less prose, more poetry

Leave a Comment Posted by jonathanopp on September 15, 2009

We all know how fast the world is moving. Attention spans are short. Our mission is to get our ideas read, remembered, and retold. It doesn’t matter whether you’re crafting company strategy or writing marketing copy. When you need to inspire change, you need to make your message stick. Which means the communicator has to [...]

Brand, Culture, Design, Voice 52 rules of thumb, applied poetics, curator, Hemingway, idea, Lindsay Camp, poetry, Red Hat

Applied Poetics

Tag Archives: 52 rules of thumb

My rule of thumb for delivering a message? Less prose, more poetry

Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.

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