Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: A Whole New Mind

Upgrading the motivational operating system: A conversation with Daniel Pink

1 Comment Posted by on April 9, 2010

The world of work has changed, but in many ways the model of motivation hasn’t. Are the traditional rewards of today’s organizations up to the challenge of motivating people to complete creative, complex tasks in creative ways? And can the open source way offer inspiration? Daniel Pink is a bestselling author and one of the [...]

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Meeting our business challenges with creativity

Leave a Comment Posted by on February 14, 2010

A tide is turning for the state of business. We have come to realize the old ways of innovating and competing are no longer moving fast enough. We’re looking for new answers, and more importantly, new ways of finding them. This past week I had the pleasure of attending the 25th annual Emerging Issues Forum [...]

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Building brand through storytelling: Seven elements great stories have in common

1 Comment Posted by on October 13, 2009

Here’s a quick story: A friend of mine and I had stopped at a gas station for a soda on a summer afternoon. I was probably about 10 years old. As we were drinking, I was mindlessly tearing the plastic label off my bottle and shredding it into pieces. He watched me do this for [...]

Brand, Culture, Voice , , , , , , ,

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