Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: applied poetics

Lessons from my favorite brands: Be more than a brand. Be a philosophy. – MUJI

1 Comment Posted by jonathanopp on December 6, 2009

Essential products. Minimalist sensibility. Restrained beauty and effortless simplicity. MUJI may just be the world’s most poetic brand. And it’s not a brand at all. Or at least they reject all of the traditional definitions. MUJI is a Japanese company whose name means “no brand quality goods.” For MUJI, it’s not about being a brand, [...]

Brand, Design, Voice applied poetics, Brand, minimalist, MUJI, philosophy, poetry

My rule of thumb for delivering a message? Less prose, more poetry

Leave a Comment Posted by jonathanopp on September 15, 2009

We all know how fast the world is moving. Attention spans are short. Our mission is to get our ideas read, remembered, and retold. It doesn’t matter whether you’re crafting company strategy or writing marketing copy. When you need to inspire change, you need to make your message stick. Which means the communicator has to [...]

Brand, Culture, Design, Voice 52 rules of thumb, applied poetics, curator, Hemingway, idea, Lindsay Camp, poetry, Red Hat

Applied Poetics

Tag Archives: applied poetics

Lessons from my favorite brands: Be more than a brand. Be a philosophy. – MUJI

My rule of thumb for delivering a message? Less prose, more poetry

Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.

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