Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: architecture

How to sell an idea: Seek informed simplicity

“We must strive to reach that simplicity that lies beyond sophistication.” -John Gardner

Too often we think simplicity means simplistic. Lacking in intelligence. Stupid. And when we’re trying to convince people of our way of thinking, the best way to do this is to prove what we know by showing complexity in agonizing detail and then beat you over the head with it until you are convinced. I’ve found spreadsheets and slide decks work well for this purpose.

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