Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: authenticity

Getting your brand story heard in a social media world

Leave a Comment Posted by on October 24, 2011


This article was originally written for and published in IABC’s CW Bulletin, September 2011.

Brand communicators today have a unique opportunity: We can get our messages into the marketplace at a cost and speed that would not have been possible a few short years ago.

However, we are also not alone anymore. Today everyone is in advertising and in PR. Social media has allowed everyone to have their own megaphone.

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Brand, Voice , , , , ,

When authenticity matters most

Leave a Comment Posted by on March 26, 2011


March madness and the spirit of the NCAA basketball tournament are everywhere. But there’s one particular bracket no one wants to be on. For the past six years, the website The Consumerist has held a tournament for readers to decide the Worst Company in America.

The site takes nominations to determine the initial selection of 32, then round by round readers vote to determine the winner.

One company on the list this year has decided to do something about it. Not about the reasons why they made the list, or why they “won” the competition last year–but about making sure their competition wins first.

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Brand, Culture , , , , , ,

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