Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: authenticity

Getting your brand story heard in a social media world

Leave a Comment Posted by jonathanopp on October 24, 2011

This article was originally written for and published in IABC’s CW Bulletin, September 2011. Brand communicators today have a unique opportunity: We can get our messages into the marketplace at a cost and speed that would not have been possible a few short years ago. However, we are also not alone anymore. Today everyone is [...]

Brand, Voice authenticity, Brand, Chipotle, IABC, story, Trip Advisor

When authenticity matters most

Leave a Comment Posted by jonathanopp on March 26, 2011

March madness and the spirit of the NCAA basketball tournament are everywhere. But there’s one particular bracket no one wants to be on. For the past six years, the website The Consumerist has held a tournament for readers to decide the Worst Company in America. The site takes nominations to determine the initial selection of [...]

Brand, Culture amazon, authenticity, Brand, consumerist, culture, Jeff Bezos, reputation

Applied Poetics

Tag Archives: authenticity

Getting your brand story heard in a social media world

When authenticity matters most

Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.

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