Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: creativity

5 reasons why rapid prototyping works for creative projects

Leave a Comment Posted by on December 2, 2010

The open source community has a phrase for the principle of rapid prototyping: “Release early, release often.” The theory is sound: Don’t wait until a project is perfect to share it. Instead, keep producing work so more people can experience it, react to it, find bugs, and improve it.

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Meeting our business challenges with creativity

Leave a Comment Posted by on February 14, 2010

A tide is turning for the state of business. We have come to realize the old ways of innovating and competing are no longer moving fast enough. We’re looking for new answers, and more importantly, new ways of finding them. This past week I had the pleasure of attending the 25th annual Emerging Issues Forum [...]

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Looking both ways

2 Comments Posted by on October 6, 2009

I took this photo on a late afternoon in London a day before New Year’s Eve 2003. It had just stopped raining, and I’d rushed out with my camera to take as many photos as I could in the last few minutes of light. I was probably doing a lot more shooting than looking. I [...]

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Mixtape as metaphor for creativity

Leave a Comment Posted by on January 25, 2009

Mixtape is the traditional term. Today we call them playlists because there’s no more tape. Mix CD just never felt right. But whether mixtape or playlist, the idea is the same. You’re choosing songs from one context, placing them in another, and arranging them carefully to create an intended effect. If you do your job [...]

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