Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: culture

When authenticity matters most

Leave a Comment Posted by on March 26, 2011


March madness and the spirit of the NCAA basketball tournament are everywhere. But there’s one particular bracket no one wants to be on. For the past six years, the website The Consumerist has held a tournament for readers to decide the Worst Company in America.

The site takes nominations to determine the initial selection of 32, then round by round readers vote to determine the winner.

One company on the list this year has decided to do something about it. Not about the reasons why they made the list, or why they “won” the competition last year–but about making sure their competition wins first.

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Sharing the story of Red Hat’s brand and culture

6 Comments Posted by on November 28, 2010

Last week I was asked to speak about brand and culture to a group of visiting MBA students from the Mason School of Business at the College of William & Mary. They came to Red Hat to learn more about the company, and I gave a talk on how brand and culture align at Red Hat.

I love telling this story.

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Comparing leadership cultures and creating change

Leave a Comment Posted by on October 27, 2010


Yesterday I attended a panel on cultural leadership at the Coach K Leadership Conference at Duke’s Fuqua School of Business. The panel featured our own Senior VP of People and Brand at Red Hat, DeLisa Alexander, and Mark Reuss, President of General Motors North America.

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