Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: curator

My rule of thumb for delivering a message? Less prose, more poetry

Leave a Comment Posted by jonathanopp on September 15, 2009

We all know how fast the world is moving. Attention spans are short. Our mission is to get our ideas read, remembered, and retold. It doesn’t matter whether you’re crafting company strategy or writing marketing copy. When you need to inspire change, you need to make your message stick. Which means the communicator has to [...]

Brand, Culture, Design, Voice 52 rules of thumb, applied poetics, curator, Hemingway, idea, Lindsay Camp, poetry, Red Hat

Mixtape as metaphor for creativity

Leave a Comment Posted by jonathanopp on January 25, 2009

Mixtape is the traditional term. Today we call them playlists because there’s no more tape. Mix CD just never felt right. But whether mixtape or playlist, the idea is the same. You’re choosing songs from one context, placing them in another, and arranging them carefully to create an intended effect. If you do your job [...]

Culture, Design creativity, curator, Design, dj spooky, eames, mixtape, playlist, rhythm science, storytelling

Applied Poetics

Tag Archives: curator

My rule of thumb for delivering a message? Less prose, more poetry

Mixtape as metaphor for creativity

Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.

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