Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: Design

Betrayed by the brand: How Moleskine made enemies of the people who loved it most

Leave a Comment Posted by jonathanopp on October 25, 2011

These days, passionate brand advocates are hard won and easily lost. One of my favorite brands is learning this lesson right now. For writers, designers, or anyone in a creative field, notebooks are your place to record inspiration and craft ideas. I’m rarely without one. My notebook collecting has bordered on the obsessive—and many of [...]

Brand, Design AIGA, contest, crowdsourcing, Design, logo, Moleskine

When it’s time for change: Recycling and Redesigning Logos

Leave a Comment Posted by jonathanopp on December 19, 2010

Branding is about articulating the clearest, truest expression of who you are. For most brands, that expression is summed up in the logo identity. If you’re a new company, a new logo is a chance to introduce yourself to the world and make a good first impression. But when your logo and brand are already [...]

Brand, Design, Voice Brand, brand personality, Design, logo identity, Michael Hodgson, Recycling & Redesigning Logos, Voice

Mixtape as metaphor for creativity

Leave a Comment Posted by jonathanopp on January 25, 2009

Mixtape is the traditional term. Today we call them playlists because there’s no more tape. Mix CD just never felt right. But whether mixtape or playlist, the idea is the same. You’re choosing songs from one context, placing them in another, and arranging them carefully to create an intended effect. If you do your job [...]

Culture, Design creativity, curator, Design, dj spooky, eames, mixtape, playlist, rhythm science, storytelling

Applied Poetics

Tag Archives: Design

Betrayed by the brand: How Moleskine made enemies of the people who loved it most

When it’s time for change: Recycling and Redesigning Logos

Mixtape as metaphor for creativity

Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.

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