Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.
recent posts
- Betrayed by the brand: How Moleskine made enemies of the people who loved it most
- Getting your brand story heard in a social media world
- When authenticity matters most
- Time to chase a new kind of dream
- When it’s time for change: Recycling and Redesigning Logos
- Discovering desire lines: How to break down barriers and let paths emerge
- 5 reasons why rapid prototyping works for creative projects
- Sharing the story of Red Hat’s brand and culture
- Comparing leadership cultures and creating change
- Inside the culture of Wikipedia: Q&A with the author of “Good Faith Collaboration”
- Darwin meets Dilbert: Applying the Law of Two Feet to your next meeting
- Participating in a gift economy: Are you giving enough?
- Jim Whitehurst: Don’t build a better mousetrap. Change the business model.
- Upgrading the motivational operating system: A conversation with Daniel Pink
- Meeting our business challenges with creativity
- Awesome. Then #chipotle crushed it. RT @jl_weber As a former employee, I got every sense that they do mean it. I was really impressed. 1 week ago
- Dear @ChipotleTweets I really hope you sincerely mean it. Because that ad was overwhelming, amazing--and unforgettable. #chipotle 1 week ago
- what. just. happened. 2 weeks ago
- Always great to see you, too, Brian! @BCwritr #aiganc 1 month ago
- Loved hearing @brittainpeck tell the story of @whiteskinsOrg at last nite's @aigaraleigh mtg. Brand, design, & satire used to inspire change 1 month ago
tags
52 rules of thumb
advertising
applied poetics
architecture
authenticity
A Whole New Mind
Brand
collaboration
community
creative process
creativity
culture
curator
Daniel Pink
David Burney
Design
design thinking
dj spooky
Drive
eames
emotion
Hemingway
idea
informed simplicity
innovation
leadership
Lindsay Camp
Matthew Muñoz
meritocracy
mixtape
New Kind
open source
photography
playlist
poetry
Red Hat
rhythm science
seeing
storytelling
thinking like a traveler
Tim Brown
Tom Kelley
travel
Voice
Walker Evans
photography
|
