Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: idea

Where design thinking and open source community collaboration meet

2 Comments Posted by on October 16, 2009

I’m currently reading the new book on design thinking from IDEO’s Tim Brown called Change By Design. (Full review coming soon.) The design thinking philosophy was first introduced to me, and to Red Hat throughout the company, by David Burney. In comparing traits associated with design thinking collaboration and collaboration in the open source community, [...]

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My rule of thumb for delivering a message? Less prose, more poetry

Leave a Comment Posted by on September 15, 2009

We all know how fast the world is moving. Attention spans are short. Our mission is to get our ideas read, remembered, and retold. It doesn’t matter whether you’re crafting company strategy or writing marketing copy. When you need to inspire change, you need to make your message stick. Which means the communicator has to [...]

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How to sell an idea: Seek informed simplicity

1 Comment Posted by on February 15, 2009

“We must strive to reach that simplicity that lies beyond sophistication.” -John Gardner

Too often we think simplicity means simplistic. Lacking in intelligence. Stupid. And when we’re trying to convince people of our way of thinking, the best way to do this is to prove what we know by showing complexity in agonizing detail and then beat you over the head with it until you are convinced. I’ve found spreadsheets and slide decks work well for this purpose.

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