Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: IDEO

Change By Design–How to put design thinking to work

4 Comments Posted by jonathanopp on November 17, 2009

Design is too powerful to be used by designers alone. This is the essential idea behind the theory of design thinking–applying the principles and techniques of design to help organizations innovate, solve problems, and create positive change. Tim Brown, CEO and President of IDEO, should know. His new book, Change By Design, is about how [...]

Design collaboration, community, creative process, David Burney, design thinking, IDEO, Matthew Muñoz, open source, Red Hat, Tim Brown

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Applied Poetics

Tag Archives: IDEO

Change By Design–How to put design thinking to work

Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.

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