Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.
recent posts
- My writing philosophy, in brief
- Betrayed by the brand: How Moleskine made enemies of the people who loved it most
- Getting your brand story heard in a social media world
- When authenticity matters most
- Time to chase a new kind of dream
- When it’s time for change: Recycling and Redesigning Logos
- Discovering desire lines: How to break down barriers and let paths emerge
- 5 reasons why rapid prototyping works for creative projects
- Sharing the story of Red Hat’s brand and culture
- Comparing leadership cultures and creating change
- Inside the culture of Wikipedia: Q&A with the author of “Good Faith Collaboration”
- Darwin meets Dilbert: Applying the Law of Two Feet to your next meeting
- Participating in a gift economy: Are you giving enough?
- Jim Whitehurst: Don’t build a better mousetrap. Change the business model.
- Upgrading the motivational operating system: A conversation with Daniel Pink
- RT @LeftyDesigner: When best practices work, use best practices. I don't want my dentist to be too creative. - @davidburney #lol #DesignThi… 2 weeks ago
- RT @LibbyLevi: #sketchnotes from a great lecture with @alinawheeler and @aigaraleigh @ NCSU - Burns Auditorium instagram.com/p/YjGwyBG7zz/ 1 month ago
- RT @aigaraleigh: "Brand identity is tangible and appeals to the senses."@AlinaWheeler Evening with the expert: 4/25 http://t.co/DuVelRa ... 1 month ago
- RT @aigaraleigh: AIGA Raleigh is proud to present author & branding expert Alina Wheeler at the NCSU College of Design on April 25. ... 2 months ago
- RT @DanielPink: Be mindful, meaningful, and masterly: 3 questions for Bruce Nussbaum bit.ly/VL9oYt (via the Pink Blog) 2 months ago
tags
52 rules of thumb
advertising
applied poetics
architecture
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A Whole New Mind
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curator
Daniel Pink
David Burney
Design
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dj spooky
Drive
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Hemingway
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informed simplicity
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Lindsay Camp
Matthew Muñoz
meritocracy
mixtape
New Kind
open source
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Red Hat
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seeing
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thinking like a traveler
Tim Brown
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Walker Evans
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