Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: Matthew Muñoz

Time to chase a new kind of dream

2 Comments Posted by jonathanopp on February 1, 2011

Last week the time had come for me to say goodbye to Red Hat. I joined the company on the third day of the year 2000. Red Hat was 350 people then. Today the company is over 3500 and is the largest and most recognized open source company in the world. I may have left [...]

Brand, Culture, Design, Voice Chris Grams, community catalyst, David Burney, Mark Twain, Matthew Muñoz, New Kind, Red Hat

Change By Design–How to put design thinking to work

4 Comments Posted by jonathanopp on November 17, 2009

Design is too powerful to be used by designers alone. This is the essential idea behind the theory of design thinking–applying the principles and techniques of design to help organizations innovate, solve problems, and create positive change. Tim Brown, CEO and President of IDEO, should know. His new book, Change By Design, is about how [...]

Design collaboration, community, creative process, David Burney, design thinking, IDEO, Matthew Muñoz, open source, Red Hat, Tim Brown

Applied Poetics

Tag Archives: Matthew Muñoz

Time to chase a new kind of dream

Change By Design–How to put design thinking to work

Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.

say hello

subscribe

recent posts

twitter

tags

photography

Follow “Applied Poetics”