Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: meritocracy

5 reasons why rapid prototyping works for creative projects

Leave a Comment Posted by jonathanopp on December 2, 2010

The open source community has a phrase for the principle of rapid prototyping: “Release early, release often.” The theory is sound: Don’t wait until a project is perfect to share it. Instead, keep producing work so more people can experience it, react to it, find bugs, and improve it.

Giving creative projects a community kickstart

Leave a Comment Posted by jonathanopp on January 10, 2010

The project was called Kind of Bloop. An 8-bit tribute to the Miles Davis masterpiece “Kind of Blue”. Yes, the same sound you remember from first-generation Nintendo games.

Re-imagining “Kind of Blue” was an idea Andy Baio always dreamed about. Baio is a journalist, programmer, and also the CTO of Kickstarter, a funding platform for creative projects.

Applied Poetics

Tag Archives: meritocracy

Giving creative projects a community kickstart

Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.

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