Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: philosophy

Lessons from my favorite brands: Be more than a brand. Be a philosophy. – MUJI

1 Comment Posted by on December 6, 2009

Essential products. Minimalist sensibility. Restrained beauty and effortless simplicity. MUJI may just be the world’s most poetic brand.

And it’s not a brand at all. Or at least they reject all of the traditional definitions. MUJI is a Japanese company whose name means “no brand quality goods.” For MUJI, it’s not about being a brand, but about promoting a philosophy.

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