Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.
recent posts
- My writing philosophy, in brief
- Betrayed by the brand: How Moleskine made enemies of the people who loved it most
- Getting your brand story heard in a social media world
- When authenticity matters most
- Time to chase a new kind of dream
- When it’s time for change: Recycling and Redesigning Logos
- Discovering desire lines: How to break down barriers and let paths emerge
- 5 reasons why rapid prototyping works for creative projects
- Sharing the story of Red Hat’s brand and culture
- Comparing leadership cultures and creating change
- Inside the culture of Wikipedia: Q&A with the author of “Good Faith Collaboration”
- Darwin meets Dilbert: Applying the Law of Two Feet to your next meeting
- Participating in a gift economy: Are you giving enough?
- Jim Whitehurst: Don’t build a better mousetrap. Change the business model.
- Upgrading the motivational operating system: A conversation with Daniel Pink
- Can only hope my good friend @dcm will understand that I'm a Bayern fan today. Never against Chelsea otherwise, but come on u Spurs! 1 week ago
- Another one of my reasons to love the Triangle: CAM Raleigh museum, which reopened last year. camraleigh.org #WorkInTheTriangle 2 weeks ago
- Check out @matthewmunoz of @newkind featured on the new #WorkInTheTriangle site! workinthetriangle.com/angle/profiles… 2 weeks ago
- One of my favorite places in the #ResearchTriangle: Walk, run, or bike the American Tobacco Trail ow.ly/aGjAm #WorkintheTriangle 2 weeks ago
tags
52 rules of thumb
advertising
applied poetics
architecture
authenticity
A Whole New Mind
Brand
collaboration
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creative process
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culture
curator
Daniel Pink
David Burney
Design
design thinking
dj spooky
Drive
eames
emotion
Hemingway
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informed simplicity
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Lindsay Camp
Matthew Muñoz
meritocracy
mixtape
New Kind
open source
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Red Hat
rhythm science
seeing
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thinking like a traveler
Tim Brown
Tom Kelley
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Voice
Walker Evans
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