Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: storytelling

Sharing the story of Red Hat’s brand and culture

6 Comments Posted by on November 28, 2010

Last week I was asked to speak about brand and culture to a group of visiting MBA students from the Mason School of Business at the College of William & Mary. They came to Red Hat to learn more about the company, and I gave a talk on how brand and culture align at Red [...]

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Building brand through storytelling: Seven elements great stories have in common

1 Comment Posted by on October 13, 2009

Here’s a quick story: A friend of mine and I had stopped at a gas station for a soda on a summer afternoon. I was probably about 10 years old. As we were drinking, I was mindlessly tearing the plastic label off my bottle and shredding it into pieces. He watched me do this for [...]

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Mixtape as metaphor for creativity

Leave a Comment Posted by on January 25, 2009

Mixtape is the traditional term. Today we call them playlists because there’s no more tape. Mix CD just never felt right. But whether mixtape or playlist, the idea is the same. You’re choosing songs from one context, placing them in another, and arranging them carefully to create an intended effect. If you do your job [...]

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