Applied poetics is a theory about changing how we build brands and communities. I believe organizations today can speak poetically—whether through written voice, visual brand, or the culture and passion of their people.
recent posts
- Betrayed by the brand: How Moleskine made enemies of the people who loved it most
- Getting your brand story heard in a social media world
- When authenticity matters most
- Time to chase a new kind of dream
- When it’s time for change: Recycling and Redesigning Logos
- Discovering desire lines: How to break down barriers and let paths emerge
- 5 reasons why rapid prototyping works for creative projects
- Sharing the story of Red Hat’s brand and culture
- Comparing leadership cultures and creating change
- Inside the culture of Wikipedia: Q&A with the author of “Good Faith Collaboration”
- Darwin meets Dilbert: Applying the Law of Two Feet to your next meeting
- Participating in a gift economy: Are you giving enough?
- Jim Whitehurst: Don’t build a better mousetrap. Change the business model.
- Upgrading the motivational operating system: A conversation with Daniel Pink
- Meeting our business challenges with creativity
- Always great to see you, too, Brian! @BCwritr #aiganc 3 weeks ago
- Loved hearing @brittainpeck tell the story of @whiteskinsOrg at last nite's @aigaraleigh mtg. Brand, design, & satire used to inspire change 3 weeks ago
- So awesome! RT Take a look at our holiday gift from @ethangeyer and @fragmentlabs – a big website update! Thanks guys! http://t.co/CsyvMdJ1 1 month ago
- My copy of Life Kerning by @justinahrens arrived this week. Looks so good. Can't wait to read it! http://t.co/D44h4DHk 2 months ago
- RT @cdgrams now over 300 people signed up for the Management 2.0 Hackathon. This is gonna be fun: http://t.co/EEXuNEum @hackmanagement 2 months ago
tags
52 rules of thumb
advertising
applied poetics
architecture
authenticity
A Whole New Mind
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Daniel Pink
David Burney
Design
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dj spooky
Drive
eames
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Hemingway
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informed simplicity
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Lindsay Camp
Matthew Muñoz
meritocracy
mixtape
New Kind
open source
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Red Hat
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seeing
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thinking like a traveler
Tim Brown
Tom Kelley
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Walker Evans
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