Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: Voice

When it’s time for change: Recycling and Redesigning Logos

Leave a Comment Posted by on December 19, 2010

Branding is about articulating the clearest, truest expression of who you are. For most brands, that expression is summed up in the logo identity. If you’re a new company, a new logo is a chance to introduce yourself to the world and make a good first impression. But when your logo and brand are already [...]

Brand, Design, Voice , , , , , ,

Building brand through storytelling: Seven elements great stories have in common

1 Comment Posted by on October 13, 2009

Here’s a quick story: A friend of mine and I had stopped at a gas station for a soda on a summer afternoon. I was probably about 10 years old. As we were drinking, I was mindlessly tearing the plastic label off my bottle and shredding it into pieces. He watched me do this for [...]

Brand, Culture, Voice , , , , , , ,

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