Applied Poetics

Brand, culture, design, voice–Applied Poetics is about finding clarity and meaning in our organizations.

Tag Archives: writing

My writing philosophy, in brief

Over the past few months I’ve been working closely with one of our clients to help them define their written brand voice and further develop their team’s writing skills. The work has been rewarding. They’re smart people who care deeply about the communities they serve. Having a clearer, more consistent voice helps them carry their message further.

Throughout multiple writing workshops I’ve shared guidelines and checklists and example after example. Including all of my favorite advice collected from learning to write as a journalist and then for the past 15 years writing and developing written brand voice for organizations.

But if I had to sum up my writing philosophy in three simple statements, it would sound something like this:

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