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I am Partner + Chief Poetics Officer at New Kind. I work with organizations to define communication strategy—helping them discover their brand stories and tell them in the clearest, most powerful way. I am also a frequent speaker, leading workshops on storytelling.

Prior to New Kind, I had nearly 15 years of experience in creative roles at three prominent technology brands: Red Hat, IBM, and Gateway. In my 11 years at Red Hat, I had the opportunity to directly influence the evolution of its brand. My most recent role was Sr. Manager of the Brand Communications + Design team, responsible for defining the company’s brand voice.

I am the host of the Raleigh chapter of CreativeMornings, a popular monthly lecture series for creatives. I’m also Past President, Ex-Officio of AIGA Raleigh, currently serving on the Advisory Board.

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