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AIGA

Betrayed by the brand: How Moleskine made enemies of the people who loved it most

Posted on October 25, 2011October 26, 2011 by jonathanopp

These days, passionate brand advocates are hard won and easily lost. One of my favorite brands is learning this lesson right now.

For writers, designers, or anyone in a creative field, notebooks are your place to record inspiration and craft ideas. I’m rarely without one. My notebook collecting has bordered on the obsessive—and many of my notebooks are made by Moleskine.

Moleskine notebooks have long been a favorite tool for designers. I can’t imagine an audience that is more important and influential to their brand strategy. Which is why I was so disappointed to see Moleskine launch a contest to crowdsource a logo project.

Continue reading Betrayed by the brand: How Moleskine made enemies of the people who loved it most

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Posted in Brand, DesignTagged AIGA, contest, crowdsourcing, Design, logo, MoleskineLeave a comment

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About Applied Poetics

I've always been fascinated in the tools of poets: Seeing beauty in the commonplace and crafting ideas, images, and language through the power of simplicity. This blog is about poetics applied to brand, culture, design, voice.

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