How to sell an idea: Seek informed simplicity

“We must strive to reach that simplicity that lies beyond sophistication.” -John Gardner

Too often we think simplicity means simplistic. Lacking in intelligence. Stupid. And when we’re trying to convince people of our way of thinking, the best way to do this is to prove what we know by showing complexity in agonizing detail and then beating you over the head with it until you’re convinced. I’ve found spreadsheets and slide decks work well for this purpose.

We complicate. We use big words when small ones would do. And along the way we forget why we’re here: To communicate to an audience and compel them to act.

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