Getting your brand story heard in a social media world


This article was originally written for and published in IABC’s CW Bulletin, September 2011.

Brand communicators today have a unique opportunity: We can get our messages into the marketplace at a cost and speed that would not have been possible a few short years ago.

However, we are also not alone anymore. Today everyone is in advertising and in PR. Social media has allowed everyone to have their own megaphone.

Continue reading Getting your brand story heard in a social media world

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