My rule of thumb for delivering a message? Less prose, more poetry

We all know how fast the world is moving. Attention spans are short. Our mission is to get our ideas read, remembered, and retold. It doesn’t matter whether you’re crafting company strategy or writing marketing copy. When you need to inspire change, you need to make your message stick.

Which means the communicator has to do the hard work of organizing, curating, and designing the message–so the reader doesn’t have to.

In other words: less prose, more poetry.

Case in point: Last weekend I picked up the book 52 Rules of Thumb a smart, well-written book that compiles and curates some of the best business advice the author, Alan M. Webber, has collected in his career.

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Mixtape as metaphor for creativity

Mixtape is the traditional term. Today we call them playlists because there’s no more tape. Mix CD just never felt right.

But whether mixtape or playlist, the idea is the same. You’re choosing songs from one context, placing them in another, and arranging them carefully to create an intended effect.

If you do your job right, not only will individual songs speak to the listener, but the entire playlist as a whole. It will create a single cohesive idea, a story that begins in one place then takes you to another–each song creating a bridge to the next.

Continue reading Mixtape as metaphor for creativity