Design is too powerful to be used by designers alone. This is the essential idea behind the theory of design thinking–applying the principles and techniques of design to help organizations innovate, solve problems, and create positive change.
Tim Brown, CEO and President of IDEO, should know. His new book, Change By Design, is about how Design Thinking works, and how design consultancy IDEO has put design thinking to work in organizations around the world. The book provides a useful, comprehensive overview on the power and value of design thinking.