These days, passionate brand advocates are hard won and easily lost. One of my favorite brands is learning this lesson right now.
For writers, designers, or anyone in a creative field, notebooks are your place to record inspiration and craft ideas. I’m rarely without one. My notebook collecting has bordered on the obsessive—and many of my notebooks are made by Moleskine.
Moleskine notebooks have long been a favorite tool for designers. I can’t imagine an audience that is more important and influential to their brand strategy. Which is why I was so disappointed to see Moleskine launch a contest to crowdsource a logo project.
Continue reading “Betrayed by the brand: How Moleskine made enemies of the people who loved it most”
Jonathan Opp 