Skip to content

Jonathan Opp

President + Partner, New Kind

  • about
  • brand
  • culture
  • design
  • voice

Tag: logo

Posted on October 25, 2011October 26, 2011

Betrayed by the brand: How Moleskine made enemies of the people who loved it most

These days, passionate brand advocates are hard won and easily lost. One of my favorite brands is learning this lesson right now.

For writers, designers, or anyone in a creative field, notebooks are your place to record inspiration and craft ideas. I’m rarely without one. My notebook collecting has bordered on the obsessive—and many of my notebooks are made by Moleskine.

Moleskine notebooks have long been a favorite tool for designers. I can’t imagine an audience that is more important and influential to their brand strategy. Which is why I was so disappointed to see Moleskine launch a contest to crowdsource a logo project.

Continue reading “Betrayed by the brand: How Moleskine made enemies of the people who loved it most”

Advertisement

Categories

  • Brand
  • Culture
  • Design
  • Voice

Get notifications of new posts by email.

Join 1,884 other subscribers

say hello

LinkedIn
Twitter
Email: jonathan [at] newkind.com

twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

About

I’ve always been fascinated in the tools of poets: Seeing beauty in the commonplace and crafting ideas, images, and language through the power of simplicity. Poetics applied to brand, culture, design, voice.

Social

  • View jonathanopp’s profile on Facebook
  • View @jonathanopp’s profile on Twitter
  • View jonathanopp’s profile on LinkedIn
Create a free website or blog at WordPress.com.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • Jonathan Opp
    • Join 41 other followers
    • Already have a WordPress.com account? Log in now.
    • Jonathan Opp
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...