Essential products. Minimalist sensibility. Restrained beauty and effortless simplicity. MUJI may just be the world’s most poetic brand.
And it’s not a brand at all. Or at least they reject all of the traditional definitions. MUJI is a Japanese company whose name means “no brand quality goods.” For MUJI, it’s not about being a brand, but about promoting a philosophy.
Continue reading “Lessons from my favorite brands: Be more than a brand. Be a philosophy. – MUJI”
We all know how fast the world is moving. Attention spans are short. Our mission is to get our ideas read, remembered, and retold. It doesn’t matter whether you’re crafting company strategy or writing marketing copy. When you need to inspire change, you need to make your message stick.
Which means the communicator has to do the hard work of organizing, curating, and designing the message–so the reader doesn’t have to.
In other words: less prose, more poetry.
Case in point: Last weekend I picked up the book 52 Rules of Thumb a smart, well-written book that compiles and curates some of the best business advice the author, Alan M. Webber, has collected in his career.
Continue reading “My rule of thumb for delivering a message? Less prose, more poetry”