You see the headlines in Twitter all the time: “Top 5 WordPress themes for small businesses.” “10 ways to build your personal brand.” The lists go on. Especially right now when best-of and worst-of lists are everywhere. Not to be outdone, Time Magazine created a list of lists, the Top 10 of everything in 2009.
We can’t resist clicking on these headlines. Why? What makes lists such a compelling way for bloggers and magazines to deliver content? And if we know this is true, how can more organizations take advantage of the format to get their messages read and remembered?